Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleThe Influence of e-CRM Competitive Advantage on e-CRM Performance in the Indian Banking Industry.AuthorsKaur, Jasveen; Kaur, BaljitPublicationStrategic Change, 2016, Vol 25, Issue 5, p537ISSN1086-1718Publication typeArticleDOI10.1002/jsc.2079