Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleBUILDING A SALES TRAINING PROGRAM.AuthorsLongman, Donald R.; Brown Jr., Horace B.AbstractThe article reviews the book "Building a Sales Training Program," by Edward J. Hegarty.SubjectsBUILDING a Sales Training Program (Book); HEGARTY, Edward J.; TRAINING of sales personnel; NONFICTIONPublicationJournal of Marketing, 1946, Vol 11, Issue 1, p104ISSN0022-2429Publication typeBook Review