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- Title
THE MISSING IT: AN ANLYSIS OF IT LEADERSHIP AT A SMALL PUBLISHING COMPANY.
- Authors
Reighard, Jessica; Desai, Harsha; Desai, Kiran; Kimbrough Sherman, A.
- Abstract
Educational Publishing, a 30-year-old independent educational publisher with annual revenues of about 10 million dollars, wished to grow but did not have the IT resources to succeed. Jennifer Rostov, Director of Marketing for EP and one of the principals, recognized that standing in the way of progress was a dramatic misalignment between management, users, and technology caused by a dearth of IT leadership and an entrenched culture that failed to recognize the value of investing in evidence-based management. Subsequently Jennifer was asked to recommend what to do about EP’s IT strategy: Should she hire IT staff to develop the needed IT? Or simply purchase the necessary software? Or outsource the IT function to a systems development company?
- Subjects
LEADERSHIP; PUBLISHING; BUSINESS revenue; CHILDREN with disabilities; INFORMATION technology
- Publication
Journal of Critical Incidents, 2012, Vol 5, p114
- ISSN
1943-1872
- Publication type
Article