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- Title
Las tiendas especializadas de café y su rol en la creación de valor agregado.
- Authors
Medina Rojas, Iván Darío; Porras Romero, Laura Angélica; Milena Moreno, Yoana
- Abstract
Coffee processing involves numerous actors along its production chain, and it is in the final stages where baristas play a crucial role, adding the final magic that the consumer will enjoy. This study focuses on the transformation of the product within specialized coffee shops through its fundamental actor, the barista. Eleven in-depth interviews were conducted with baristas, owners, and managers of these establishments to explore value creation and the relevance of these places in emerging global trends. Through an information matrix, the significant role of these professionals in the industry is analyzed. Although the field of barismo is gaining momentum in Colombia, driven by international trends and internal productive potential, the barista profession is still relatively unknown locally and requires greater recognition.
- Subjects
VALUE creation; COFFEE processing; COFFEE shops; CONSUMERS; REAL property sales &; prices
- Publication
Sociedad y Economia, 2024, Issue 52, p1
- ISSN
1657-6357
- Publication type
Article
- DOI
10.25100/sye.v0i52.13128