Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleMarketers Must Take the Macro View.AuthorsHutton, James D.AbstractA letter to the editor is presented in response to the article "Inequality in Health Insurance Reform: Are the Elderly More At Risk?" from the Winter 1994 issue.SubjectsLETTERS to the editor; HEALTH insurancePublicationJournal of Health Care Marketing, 1995, Vol 15, Issue 1, p9ISSN0737-3252Publication typeLetter