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- Title
The Information Overload.
- Authors
Malhotra, Naresh K.; Jain, Arun K.; Lagakos, Stephen W.
- Abstract
This paper reviews the information overload controversy and presents a methodology for investigating the effects of information load on consumer decision making performance. The proposed framework enables the statistical testing of specific hypotheses and can incorporate several extensions and refinements. The methodology is illustrated by re-analyzing the published data of previous studies; some interesting findings emerge from the analysis. The paper concludes with some public policy and managerial implications of the consumer information overload concept.
- Subjects
INFORMATION overload; DECISION making; CONSUMER information services; CONSUMER attitudes; CONSUMER behavior; MARKETING; CONSUMER preferences; CONSUMER education; CONSUMER science
- Publication
Journal of Marketing, 1982, Vol 46, Issue 2, p27
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298204600204