We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
PRICE SETTING AND VOLUME PLANNING BY TWO EUROPEAN INDUSTRIAL COMPANIES: A STUDY AND COMPARISON OF DECISION PROCESSES.
- Authors
Farley, John U.; Hulbert, James M.; Weinstein, David
- Abstract
Methodologies for analysis of industrial marketing decision systems are extended to allow systematic comparisons over decisions and over firms. Three such systems used by two firms to price and plan volumes for the French market are compared.
- Subjects
EUROPE; INDUSTRIAL marketing; DECISION making in marketing; PRICE maintenance; PRICING; DECISION making; INDUSTRIAL goods; CONSUMER behavior; MARKETING management; DECISION theory; SOCIAL science methodology; PROBLEM solving
- Publication
Journal of Marketing, 1980, Vol 44, Issue 1, p46
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298004400106