Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleFINANCIAL DIMENSIONS OF MARKETING MANAGEMENT.AuthorsPeterson, Robert A.; Shapiro, Stanley J.AbstractThe article presents a review of the book "Financial Dimensions of Marketing Management," by Frank H. Mossman, W. J. E. Crissy, and Paul M. Fischer.SubjectsFINANCIAL Dimensions of Marketing Management (Book); MOSSMAN, Frank H.; CRISSY, W. J. E.; FISCHER, Paul M.; MARKETING literature; NONFICTIONPublicationJournal of Marketing, 1978, Vol 42, Issue 3, p133ISSN0022-2429Publication typeBook ReviewDOI10.1177/002224297804200322