Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleMARKETING DECISION MAKING: ANALYTIC FRAMEWORK AND CASES.AuthorsGrashof, John F.AbstractThe article reviews the book "Marketing Decision Making: Analytic Framework and Cases," by William F. O'Dell, Andrew C. Ruppel and Robert H. Trent.SubjectsMARKETING Decision Making: Analytic Framework &; Cases (Book); O'DELL, William F.; RUPPEL, Andrew C.; TRENT, Robert H.; DECISION making in marketing; NONFICTIONPublicationJournal of Marketing, 1977, Vol 41, Issue 1, p123ISSN0022-2429Publication typeBook ReviewDOI10.2307/1250503