We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
MARKETING MIX.
- Authors
King, Robert L.; Kahler, Ruel; Schoell, William F.; Jackson, Donald W.; Hindersman, Charles H.; Lamb, Charles; Dixon, Donald F.; Etzel, Michael J.; Michman, R. D.; Jolson, M. A.; Walker, Bruce J.; Fagan, C. L.; Lowry, John R.
- Abstract
The article presents abstracts of marketing mix. They include "Put a Price Tag on Your Customer Servicing Levels," by Ruel Kahler, "Storage in PDM," by William F. Schoell, and "Expectations, Market Structure, and Sequential Bid Pricing," by Robert L. King.
- Subjects
MARKETING; INDUSTRIAL organization (Economic theory); PRODUCT management; INDUSTRIAL costs
- Publication
Journal of Marketing, 1976, Vol 40, Issue 2, p110
- ISSN
0022-2429
- Publication type
Abstract