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- Title
APPLIED MARKETING .
- Authors
Haley, Russel I.; Berdie, Douglas R.; Anderson, John F.
- Abstract
The section presents three articles related to topics that are relevant to the field of marketing in the U.S. The article "Mail Questionnaire Response Rates: Updating Outmoded Thinking," by John F. Anderson and Douglas R Birdie focuses on data assessment. The article "New Product Evaluation: Electric Vehicles for Commercial Applications," by John D. Claxton, Frederick H. Siller, and George Hargreaves relates to industrial operating costs. The article "Applications of Focus Group Interviews in Marketing," by John Burton, James B. Higginbotham, and Keith K. Cox concentrates on marketing management.
- Subjects
UNITED States; MARKETING; MARKETING management; ADVERTISING management; ADVERTISING; MAIL surveys; FOCUS groups; MARKETING research; INDUSTRIAL costs; RESPONSE rates; QUESTIONNAIRES; COMMERCIAL vehicles
- Publication
Journal of Marketing, 1976, Vol 40, Issue 1, p71
- ISSN
0022-2429
- Publication type
Article