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- Title
A Profile of Urban In-home Shoppers: The Other Half.
- Authors
Peters, William H.; Ford, Neil M.
- Abstract
Who are the in-home shoppers? This article locks at door-to-door selling from the customer side, and presents answers that differ from other recently reported work. It also examples personality characteristics of women who buy from door-to-door sales representatives versus those who do not.
- Subjects
DOOR-to-door selling; PERSONALITY; DIRECT selling; CONSUMERS; SHOPPING; RETAIL industry; WOMEN consumers; BLUE collar workers; COSMETICS; INCOME; EDUCATIONAL attainment
- Publication
Journal of Marketing, 1972, Vol 36, Issue 1, p62
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250870