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- Title
1. Advertising and Promotion.
- Authors
Reinecke, John A.; Fox, Harold W.; Gross, Walter; Spencer, Ulric M.; Meissner, Frank; Wilemon, David L.; King, Robert L.
- Abstract
The article presents a series of abstracts of publications in the area of advertising and promotion, including "Learning Theory, Attitudes and Advertising," "Carlson and Gift Stars: Ready for New Markets," "Meeting the Great Middle-Class Gourmet."
- Subjects
ADVERTISING; MARKETING; COUPONS (Retail trade); LEARNING; CONSUMER attitudes; COUPON &; trading stamp services; GOURMETS; COOKING; MIDDLE class; PERIODICAL articles; MARKETING strategy
- Publication
Journal of Marketing, 1969, Vol 33, Issue 2, p83
- ISSN
0022-2429
- Publication type
Abstract