Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleADVERTISING.AuthorsGordon, Gay G.; Marschner, Donald C.AbstractThe article reviews the book "Advertising," by Maurice I. Mandell.SubjectsADVERTISING (Book); MANDELL, Maurice I.; ADVERTISING; NONFICTIONPublicationJournal of Marketing, 1969, Vol 33, Issue 1, p130ISSN0022-2429Publication typeBook Review