Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleCONSUMER DECISION PROCESS: Marketing and Advertising Implications.AuthorsPayne, Stanley L.; White, Irving S.AbstractThe article presents a review of the book "Consumer Decision Processes: Marketing and Advertising Implications," by Francesco M. Nicosia.SubjectsCONSUMER Decision Processes: Marketing &; Advertising Implications (Book); NICOSIA, Francesco M.; CONSUMER behavior research; NONFICTIONPublicationJournal of Marketing, 1967, Vol 31, Issue 3, p108ISSN0022-2429Publication typeBook Review