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- Title
Channel Repertoires: Using Peoplemeter Data in Beijing.
- Authors
Yuan, Elaine J.; Webster, James G.
- Abstract
Channel repertoires, the subsets of available channels that viewers actually watch, have typically been measured by relying on respondent recall. Using minute-by-minute peoplemeter data from Beijing, this study operationalized channel repertoire as the channels actually watched for 10 or more consecutive minutes during the week. On average, Chinese viewers used 13 channels, about one third of those available. Older network and local channels accounted for most of the time spent viewing. A regression model was established in which total time spent viewing TV and cable subscription explained 65% of the total variance in repertoire size.
- Subjects
BEIJING (China); CHINA; TELEVISION viewers; TELEVISION stations; CHINA Central Television (Company); TELEVISION program ratings
- Publication
Journal of Broadcasting & Electronic Media, 2006, Vol 50, Issue 3, p524
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1207/s15506878jobem5003_10