Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleMessage formats and their influence on perceived risks of tobacco use: a pilot formative research project in India.AuthorsPischke, Claudia R.; Galarce, Ezequiel M.; Nagler, Eve; Aghi, Mira; Sorensen, Glorian; Gupta, Prakash C.; Pednekar, Mangesh S.; Sinha, Dhirendra N.; Viswanath, K.PublicationHealth Education Research, 2013, Vol 28, Issue 2, p326ISSN0268-1153Publication typeJournal ArticleDOIher/cys112