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- Title
CAMbIO + COMUNICACIÓN INTERNA = ÉXITO EMPRESARIAL.
- Authors
MARGO, VICTORIA
- Abstract
The article focuses on change and internal communication as vital aspects of success in business. The author emphasizes that change should be equated to evolution, and should not be taken in a negative context. The author discusses the importance of putting forth mechanisms of dialogue that promote feedback between the sender and receiver, especially in consideration of growing social networks.
- Subjects
BUSINESS communication; BUSINESS success; ONLINE business networks (Social networks); ORGANIZATIONAL performance; SUCCESS; MANAGEMENT
- Publication
Revista de Comunicación (1888198X), 2012, Issue 26, p58
- ISSN
1888-198X
- Publication type
Article