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- Title
“An Investigation into Digital Marketing and its Effects on Contempary Markets”.
- Authors
Patil, Vishal
- Abstract
The goal of this review article is to examine the significance of digital marketing for both consumers and marketers. This essay starts with a brief introduction to digital marketing before focusing on the various forms it can take, the ways in which it differs from traditional marketing, as well as its advantages and disadvantages as well as its significance in the modern world. As the world transitions from analogue to digital, so does marketing. Digital marketing, social media marketing, and search engine marketing are all becoming more and more popular as technology advances. The number of internet users is rising quickly, and as digital marketing relies heavily on the internet, it has benefited the most. Consumers are changing their purchasing habits and leaning more toward digital marketing
- Subjects
SOCIAL media in marketing; MARKETING; INTERNET marketing; SEARCH engines; INTERNET users
- Publication
ASM Business Review, 2023, Vol 10, Issue 1, p148
- ISSN
0974-9136
- Publication type
Article