Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleEmpirically Testable Sources and Implications of Clumpiness.AuthorsYao Zhang; Bradlow, Eric T.; Small, Dylan S.AbstractA response from the authors of the article "Predicting Customer Value Using Clumpiness: From RFM to RFMC" is presented.SubjectsCUSTOMER lifetime value; MARKETING strategy; CUSTOMER relationsPublicationMarketing Science, 2015, Vol 34, Issue 2, p215ISSN0732-2399Publication typeLetter to the EditorDOI10.1287/mksc.2015.0904c