Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleMARKETPLACE NEXT-PRODUCT-TO-BUY MODELS FOR CROSS-SELLING APPLICATIONS.AuthorsKnott, Aaron; Hayes, Andrew; Neslin, Scott A.AbstractExamines the performance of the next-product-to-buy models for the effectiveness of cross selling. Importance of customer monetary value for the company and demographics; Implementation of logistic regressions; Processes of estimating a neutral net.SubjectsSELLING; LOGISTIC regression analysisPublicationJournal of Interactive Marketing, 2002, Vol 16, Issue 3, p59ISSN1094-9968Publication typeArticleDOI10.1002/dir.10038