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- Title
Youth get a D+ grade in physical activity: How can we change public health messages to help reverse this trend?
- Authors
Alberga, Angela S.; Fortier, Michelle; Bean, Corliss; Freedhoff, Yoni
- Abstract
The purpose of this paper is to critique how the promotion of physical activity (PA) is communicated and offer evidence-based alternative framings to encourage PA in youth. We argue that PA promotion messaging should not be tied to outcomes that focus on changing physical appearance, preventing or treating diseases, or sport performance or competition. From a public health perspective, we suggest that PA should instead focus on campaigns, policies, and programs that tie PA to enjoyment, wellbeing, and play.
- Subjects
PREVENTIVE medicine; ATHLETIC ability; PERSONAL beauty; BODY image; COMMUNICATION; EXERCISE; HEALTH promotion; HEALTH policy; PUBLIC health; PHYSICAL activity; ADOLESCENCE
- Publication
Applied Physiology, Nutrition & Metabolism, 2019, Vol 44, Issue 5, p567
- ISSN
1715-5312
- Publication type
Article
- DOI
10.1139/apnm-2018-0479