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- Title
USAGE OF CHATBOT AS A NEW DIGITAL COMMUNICATION TOOL FOR CUSTOMER SUPPORT: A CASE STUDY ON BANGLALINK™.
- Authors
Alam, Rezwanul; Islam, Md. Aminul; Khan, Arifur Rahman
- Abstract
The article discusses the use of chatbox as a new digital communication tool customer support with inception of technological innovation, companies are trying adapt with the changing business environment. Topics include aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with Banglalink.
- Subjects
ONLINE chat; DIGITAL communications; CUSTOMER relations; TECHNOLOGICAL innovations; CUSTOMER services; BANGLALINK (Company)
- Publication
Independent Business Review, 2018, Vol 11, Issue 1/2, p31
- ISSN
1996-3572
- Publication type
Article