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- Title
SmallWorlds: Visualizing Social Recommendations.
- Authors
Gretarsson, Brynjar; O'Donovan, John; Bostandjiev, Svetlin; Hall, Christopher; Höllerer, Tobias
- Abstract
We present SmallWorlds, a visual interactive graph-based interface that allows users to specify, refine and build item-preference profiles in a variety of domains. The interface facilitates expressions of taste through simple graph interactions and these preferences are used to compute personalized, fully transparent item recommendations for a target user. Predictions are based on a collaborative analysis of preference data from a user's direct peer group on a social network. We find that in addition to receiving transparent and accurate item recommendations, users also learn a wealth of information about the preferences of their peers through interaction with our visualization. Such information is not easily discoverable in traditional text based interfaces. A detailed analysis of our design choices for visual layout, interaction and prediction techniques is presented. Our evaluations discuss results from a user study in which SmallWorlds was deployed as an interactive recommender system on Facebook.
- Subjects
DATA visualization; ICONS (Computer graphics); COMPUTER interfaces; META Platforms Inc.; ONLINE social networks; SOCIAL network theory
- Publication
Computer Graphics Forum, 2010, Vol 29, Issue 3, p833
- ISSN
0167-7055
- Publication type
Article
- DOI
10.1111/j.1467-8659.2009.01679.x