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- Title
Ireland ∙ 'If In Doubt, Label It!': Irish Guidance on Social Media Advertising for Influencers.
- Authors
Thomas, Ian
- Abstract
The article focuses on Irish guidelines for influencer advertising, emphasizing transparency in labeling social media posts as advertising, addressing complaints to the Advertising Standards Authority for Ireland regarding unclear commercial communications by influencers and interpreting the term 'nutritious' in an advertisement for fish and chips.
- Subjects
LABELS; SOCIAL media; INFLUENCER marketing; COMMERCIAL broadcasting; ADVERTISING Standards Authority for Ireland
- Publication
European Food & Feed Law Review, 2023, Vol 18, Issue 6, p402
- ISSN
1862-2720
- Publication type
Report