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- Title
Health Education and Marketing Processes: 2 Related Methods for Achieving Health Behavior Change.
- Authors
Stellefson, Michael; Eddy, James M.
- Abstract
Objective: To make salient the striking similarities between the program planning processes used in both health education and contemporary marketing. Method: Through a discussion of the analogous nature of both processes and a review of the literature, the authors (1) illustrate why marketing principles should be embraced and (2) suggest how marketing strategies can be integrated into health education needs assessments. Results: Core health-marketing concepts are proposed along with 4 recommendations for future marketing activities in health education. Conclusion: To facilitate an advance in health education process and practice, scholars and practitioners should adopt a more consumer-centered, marketing mind-set.
- Subjects
HEALTH education; HEALTH behavior; MARKETING management; MARKETING strategy; NURSING assessment; NEEDS assessment; HEALTH attitudes; STRATEGIC planning; CONSUMER preferences
- Publication
American Journal of Health Behavior, 2008, Vol 32, Issue 5, p488
- ISSN
1087-3244
- Publication type
Article
- DOI
10.5993/AJHB.32.5.4