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- Title
News Stereotypes, Time, and Fading Priming Effects.
- Authors
Arendt, Florian
- Abstract
Although there is evidence that the media priming effect fades with time, we lack empirical evidence from experimental designs. We investigated the media priming effect of reading crime tabloid articles that overrepresented foreigners as criminals on a subsequent real-world reality judgment (i.e., estimated frequency of criminal foreigners). We utilized a factorial experimental design (N = 465) with the between-subjects factors treatment and temporal delay of the postmeasurement. We found that the media priming effect followed an exponential decay function and that vigilance (i.e., the tendency to intensify the intake and processing of threat-relevant information) moderated the decay.
- Subjects
MEDIA priming theory (Communication); VIGILANCE (Psychology); STEREOTYPES in journalism; MASS media; TABLOID newspapers; PSYCHOLOGICAL adaptation; NONCITIZENS; BEHAVIORISM (Psychology); SOCIAL stigma; JOURNALISM research; EXPERIMENTS
- Publication
Journalism & Mass Communication Quarterly, 2013, Vol 90, Issue 2, p347
- ISSN
1077-6990
- Publication type
Article
- DOI
10.1177/1077699013482907