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Direct and Mediating Effects of Information Efficacy on Voting Behavior: Political Socialization of Young Adults in the 2012 U.S. Presidential Election.
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- Communication Reports, 2016, v. 29, n. 2, p. 100, doi. 10.1080/08934215.2015.1064537
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- Publication type:
- Article
Creating the Mood for Humor: A Gender Identity Perspective.
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- Advances in Consumer Research, 2016, v. 44, p. 767
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- Publication type:
- Article
Effects of Metaphor on Goal-Oriented Appeals in Advertising.
- Published in:
- 2011
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- Publication type:
- Abstract
The Effects of Spoke-Avatars' Personalities on Source Expertise, Trustworthiness, and Attractiveness in the 3D Virtual Environment.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 877
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- Publication type:
- Article
Korean Practitioners' Managerial Perspectives on Brand Placement.
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- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 33
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- Publication type:
- Article
The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea.
- Published in:
- 2012
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- Publication type:
- Journal Article
TO CLICK OR NOT TO CLICK? INVESTIGATING ANTECEDENTS OF ADVERTISEMENT CLICKING ON FACEBOOK.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 4, p. 657, doi. 10.2224/sbp.2016.44.4.657
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- Publication type:
- Article
The effect of usage situation on Korean consumers' brand evaluation: The moderating role of self-monitoring.
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- Journal of Consumer Behaviour, 2011, v. 10, n. 1, p. 31, doi. 10.1002/cb.344
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- Publication type:
- Article
To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook.
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- American Journal of Business (American Journal of Business), 2010, v. 25, n. 1, p. 53, doi. 10.1108/19355181201000005
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- Publication type:
- Article
Dimensions of Luxury Brand Personality: Scale Development and Validation.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 1, p. 121, doi. 10.1002/mar.20767
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- Publication type:
- Article
Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer-Brand Relationships.
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- Psychology & Marketing, 2014, v. 31, n. 1, p. 54, doi. 10.1002/mar.20675
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- Publication type:
- Article
Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion.
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- Psychology & Marketing, 2013, v. 30, n. 12, p. 1076, doi. 10.1002/mar.20668
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- Publication type:
- Article
Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment.
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- Psychology & Marketing, 2012, v. 29, n. 12, p. 941, doi. 10.1002/mar.20576
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- Publication type:
- Article
'I won't leave you although you disappoint me': The interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 11, p. 1050, doi. 10.1002/mar.20373
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- Publication type:
- Article
Effects of brand personality on brand trust and brand affect.
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- Psychology & Marketing, 2010, v. 27, n. 7, p. 639, doi. 10.1002/mar.20349
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- Publication type:
- Article
Understanding the Nature, Uses, and Gratifications of Social Television: Implications for Developing Viewer Engagement and Network Loyalty.
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- Journal of Broadcasting & Electronic Media, 2018, v. 62, n. 1, p. 1, doi. 10.1080/08838151.2017.1402904
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- Publication type:
- Article
CULTURAL PREFERENCES FOR VISUAL AND VERBAL COMMUNICATION STYLES IN SPORT ADVERTISEMENTS.
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- South African Journal for Research in Sport, Physical Education & Recreation, 2017, v. 39, n. 2, p. 199
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- Publication type:
- Article
Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective.
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- Journal of Public Policy & Marketing, 2006, v. 25, n. 2, p. 197, doi. 10.1509/jppm.25.2.197
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- Publication type:
- Article
Shaping Corporate Character Through Symmetrical Communication: The Effects on Employee-Organization Relationships.
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- International Journal of Business Communication, 2022, v. 59, n. 3, p. 427, doi. 10.1177/2329488418824989
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- Publication type:
- Article
The interplay of culture and situational cues in consumers' brand evaluation.
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- International Journal of Consumer Studies, 2012, v. 36, n. 6, p. 696, doi. 10.1111/j.1470-6431.2011.01047.x
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- Publication type:
- Article
Consumer emotional intelligence and its effects on responses to transgressions.
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- Marketing Letters, 2016, v. 27, n. 2, p. 223, doi. 10.1007/s11002-014-9342-x
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- Publication type:
- Article
The Interplay Between Human Likeness and Agency on Virtual Influencer Credibility.
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- CyberPsychology, Behavior & Social Networking, 2023, v. 26, n. 10, p. 764, doi. 10.1089/cyber.2023.0060
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- Publication type:
- Article
The Psychological Consequences of Envying Influencers on Instagram.
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- CyberPsychology, Behavior & Social Networking, 2022, v. 25, n. 11, p. 703, doi. 10.1089/cyber.2022.0001
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- Publication type:
- Article
Licensing Effect of Pro-Environmental Behavior in Metaverse.
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- CyberPsychology, Behavior & Social Networking, 2022, v. 25, n. 11, p. 709, doi. 10.1089/cyber.2021.0320
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- Publication type:
- Article
Artificial Intelligence Is Safer for My Privacy: Interplay Between Types of Personal Information and Agents on Perceived Privacy Risk and Concerns.
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- CyberPsychology, Behavior & Social Networking, 2022, v. 25, n. 2, p. 118, doi. 10.1089/cyber.2021.0076
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- Publication type:
- Article
My Privacy and Control Matter: Understanding Motivations for Using Untact Services.
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- CyberPsychology, Behavior & Social Networking, 2021, v. 24, n. 6, p. 426, doi. 10.1089/cyber.2020.0350
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- Publication type:
- Article
#DeleteFacebook: Antecedents of Facebook Fatigue.
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- CyberPsychology, Behavior & Social Networking, 2019, v. 22, n. 6, p. 417, doi. 10.1089/cyber.2018.0200
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- Publication type:
- Article
Effects of Gender and Relationship Type on the Response to Artificial Intelligence.
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- CyberPsychology, Behavior & Social Networking, 2019, v. 22, n. 4, p. 249, doi. 10.1089/cyber.2018.0581
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- Publication type:
- Article
Hide-and-Seek: Narcissism and 'Selfie'-Related Behavior.
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- CyberPsychology, Behavior & Social Networking, 2016, v. 19, n. 5, p. 347, doi. 10.1089/cyber.2015.0486
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- Publication type:
- Article
Pictures Speak Louder than Words: Motivations for Using Instagram.
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- CyberPsychology, Behavior & Social Networking, 2015, v. 18, n. 9, p. 552, doi. 10.1089/cyber.2015.0157
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- Publication type:
- Article
How Culture Influences the 'Social' in Social Media: Socializing and Advertising on Smartphones in India and the United States.
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- CyberPsychology, Behavior & Social Networking, 2015, v. 18, n. 6, p. 356, doi. 10.1089/cyber.2015.0008
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- Publication type:
- Article
THE MASTER SETTLEMENT AGREEMENT AND VISUAL IMAGERY OF CIGARETTE ADVERTISING IN TWO POPULAR YOUTH MAGAZINES.
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- Journalism & Mass Communication Quarterly, 2008, v. 85, n. 2, p. 331, doi. 10.1177/107769900808500207
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- Publication type:
- Article
Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression.
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- Journal of Virtual Worlds Research, 2011, v. 4, n. 1, p. 4, doi. 10.4101/jvwr.v4i1.1927
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- Publication type:
- Article