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- Title
Hospital Image and the Positioning of Service Centers: An Application in Market Analysis and Strategy Development.
- Authors
Smith, Scott M.; Clark, Marta
- Abstract
The research confirms the coexistence of different images for hospitals, service centers within the same hospitals, and service programs offered by each of the service centers. The images of individual service centers are found not to be tied to the image of the host facility. Further, service centers and host facilities have differential rankings on the same service decision attributes. Managerial recommendations are offered for "image differentiation" between a hospital and its care centers.
- Subjects
HOSPITALS; HEALTH facilities; MEDICAL care; PUBLIC health; SERVICE centers; CUSTOMER services; CONSUMERS; MEDICAL care costs; MEDICAL economics; CUSTOMER relations
- Publication
Journal of Health Care Marketing, 1990, Vol 10, Issue 3, p13
- ISSN
0737-3252
- Publication type
Article