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- Title
PHYSICIANS AND ADVERTISING.
- Authors
Allen, Bruce H.; Wright, Richard A.; Raho, Louis E.
- Abstract
The article focuses on the usage and impact of advertising in the medical profession. Rulings from the U.S. Supreme Court and lower federal courts have agreed that medical professionals have the right to advertise their services to the public. The effects of advertising in the health care industry are competitive pricing, higher consumer awareness, an increased quality of service, and a decreased overall cost. Many physicians have been reluctant to use advertising as a strategy for presenting their services and obtaining patients.
- Subjects
MEDICAL economics; MEDICAL care marketing; PHYSICIANS; GENERAL practitioners; PHYSICIAN-patient relations; MEDICAL advertising; RIGHT to health; ADVERTISING effectiveness; PROFESSIONAL-patient communication; AMERICAN Medical Association v. Federal Trade Commission (Supreme Court case); FINANCE; PHYSICIANS' attitudes
- Publication
Journal of Health Care Marketing, 1985, Vol 5, Issue 4, p39
- ISSN
0737-3252
- Publication type
Article