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- Title
Yeasaying in Readership Surveys: An Example.
- Authors
Pasadeos, Yorgo
- Abstract
Investigates the extent of Yeasaying in a newspaper readership survey by using a single item to check the results. Distinction between 'Yeasayer' and 'Naysayer'; Correlation between recall of each section and the time lapse from the date of publication of each section; Difference in Yeasaying data between mail and telephone responses; Extent of readership of regular sections.
- Subjects
UNITED States; READERSHIP surveys; NEWSPAPERS; NEWSPAPER circulation; MAIL surveys; TELEPHONE surveys
- Publication
Journalism Quarterly, 1980, Vol 57, Issue 4, p670
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769908005700422