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- Title
3.0 MARKETING POLICY DECISIONS.
- Authors
Gross, Walter; King, Robert L.; Spencer, Ulrich M.; Etzel, Michael J.; Leonard, Myron; Freiden, Jon B.; Kahler, Ruel
- Abstract
The article contains a section of abstracts regarding Marketing Policy Decisions from various publications. Some of the articles include "Trends in Distribution Planning and Control," by A.J. Pendlebury from the publication, "Management Accounting;" "Financial Analysis and Marketing Strategy," by P.C.N. Mitchell from the publication, "Management Accounting;" and "The Participation Concept as a Key Factor in Integrating Professional Services Within the Modern Corporation," by W. Schlackman from the publication, "Admap."
- Subjects
MARKETING; MARKETING strategy; MITCHELL, P. C. N.; DISTRIBUTION planning; MARKETING research; PENDLEBURY, A. J.; DECISION making in marketing; SCHLACKMAN, W.; MANAGEMENT Accounting (Periodical); ADMAP (Periodical); CORPORATE finance
- Publication
Journal of Marketing, 1980, Vol 44, Issue 1, p98
- ISSN
0022-2429
- Publication type
Article