Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleINTERNATIONAL MARKETING.AuthorsShawver, Donald L.; Hardin, Frances S.AbstractThe article reviews the book "International Marketing," Third Edition, by Philip R. Cateora and John M. Hess.SubjectsINTERNATIONAL Marketing (Book); CATEORA, Philip R.; HESS, John M.; EXPORT marketing; NONFICTIONPublicationJournal of Marketing, 1976, Vol 40, Issue 2, p121ISSN0022-2429Publication typeBook Review