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- Title
LEADERS IN MARKETING.
- Authors
Lucas, Darrell B.; Wright, John S.
- Abstract
This article presents a profile of business leader Steuart-Henderson Britt and an overview of his marketing accomplishment. Britt is an educator and marketing consultant who grew up in Missouri, went to college at Washington University in St. Louis, then trained as a lawyer. His legal training carried over to Columbia University, after which he was admitted to the New York bar, and later was admitted to practice before the United States Supreme Court. The extensiveness of Britt's professional contributions in the United States is paralleled by a unique degree of international participation and recognition. Details related to his time spent as editor of "Journal of Marketing" are also presented. INSET: MARKETING MEMO.
- Subjects
UNITED States; SAINT Louis (Mo.); MISSOURI; BRITT, Steuart Henderson; LEADERSHIP; MARKETING consultants; CONSULTANTS; COLLEGE teaching; PSYCHOLOGISTS; LAWYERS; WASHINGTON University (Saint Louis, Mo.)
- Publication
Journal of Marketing, 1974, Vol 38, Issue 1, p67
- ISSN
0022-2429
- Publication type
Article