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- Title
Toward a Normative Science in Marketing.
- Authors
Robin, Donald P.
- Abstract
The ethical desirability of the development of science in marketing is questioned in this article. The author mentions that the prime goal of scholars and practitioners of pursuing science in marketing raises problems and offers a solution to these problems.
- Subjects
MARKETING research; BUSINESS ethics education; RIGHT of privacy; MARKETING education; CONSUMER behavior; CONSUMER profiling; CUSTOMER satisfaction; CONSUMER education; SOCIAL responsibility of business; ETHICS; EDUCATION
- Publication
Journal of Marketing, 1970, Vol 34, Issue 4, p73
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250717