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- Title
5. Consumer Behavior.
- Authors
Penn, Jr., William S.; King, Robert L.; Gross, Walter; Tigert, Douglas J.; Spencer, Ulric M.; Disch, Wolfgang K.A.
- Abstract
The article presents a series of abstracts of publications in the field of consumer behavior, including "Better Deal for Ghetto Shoppers," "Consumer Installment Credit," and "The Use of Consumer Panels for Brand-Share Prediction."
- Subjects
CONSUMER behavior; CONSUMER panels; MARKET share; SHOPPING; POOR people; MARKETING research; MARKETING; ECONOMICS
- Publication
Journal of Marketing, 1969, Vol 33, Issue 1, p116
- ISSN
0022-2429
- Publication type
Abstract