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- Title
Educating Men for International Marketing.
- Authors
Furuhashi, Y. Hugh; Evarts, Harry F.
- Abstract
Persons specializing in International marketing ought to be educated for the jobs they are to do. The question is--how should they be educated for these positions? The authors, who began this article as a result of a Workshop on International Business at the New York University in 1964, give some useful answers.
- Subjects
MARKETING personnel; EXPORT marketing; CURRICULUM; INTERNATIONAL markets; INTERNATIONAL trade; PROFESSIONAL education; INTERNATIONAL business enterprise employees; BUSINESS school curriculum; MARKETING education; MARKETING executives; CULTURAL competence; BUSINESS teachers; EDUCATION; TRAINING
- Publication
Journal of Marketing, 1967, Vol 31, Issue 1, p51
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1249303