Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleSALESMANSHIP: Principles and Methods.AuthorsWright, John S.; Payne, Stanley L.AbstractThe article presents a review of the book "Salesmanship: Principles and Methods," 4th ed. by Carlton A. Pederson and Milburn D. Wright.SubjectsSALESMANSHIP: Principles &; Methods (Book); WRIGHT, Milburn D.; PEDERSON, Carlton A.; SELLING; NONFICTION; EDUCATIONPublicationJournal of Marketing, 1966, Vol 30, Issue 4, p99ISSN0022-2429Publication typeBook ReviewDOI10.1177/002224296603000423