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- Title
Role of Pricing Strategies in the Pakistan Pharmaceutical Industry.
- Authors
Areeba, Syeda; Ali, Tahir
- Abstract
Pricing is considered the most critical as well as important factors in the pharmaceutical industry of Pakistan. There are different dynamics of strategic pricing in the pharmaceutical as the industry faces different challenges while manufacturing high-quality drugs at lower prices by applying the various sales practices. Although Pakistan is progressing well with several health-related targets being achieved ahead of time, manufacturing drugs on economies of scale remains problematic since the role of Drug Regulatory Authority Pakistan (DRAP) has not been so effective in Pakistan. This research aims to evaluate the pricing strategy of Pakistan's Pharmaceutical sector while discussing the role of DRAP. In this thesis, both qualitative and quantitative research approach has been adopted. The findings have been synthesized along with key recommendations. The study demonstrated that the drug prices strategies have significant effecting on Pakistan Pharmaceutical industry due to ineffective role of DRAP.
- Subjects
PAKISTAN; DRUG prices; PHARMACEUTICAL industry; COST-plus pricing; BREAK-even analysis; ECONOMIES of scale; DRUG factories; QUANTITATIVE research
- Publication
International Journal of Health & Economic Development, 2021, Vol 7, Issue 1, p1
- ISSN
2373-7948
- Publication type
Article