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- Title
CONFIANÇAS COGNITIVA, AFETIVA E COMPORTAMENTAL EM TROCAS BUSINESS-TO-CONSUMER.
- Authors
da Silva Terres, Mellina; dos Santos, Cristiane Pizzutti
- Abstract
Trust has been widely approached by diverse disciplines like sociology, psychology, economics and marketing. However, before a close literature exam, we can still note some blanks in trust studies. One of this is in respect of cognitive, affective and behavioral bases of trust formation. Most of the researchers consider just the cognitive trust bases. However, the affective dimension is important once these relationships are between consumers and organizations, and the behavioral dimensions seem important in any situation. This paper aims to investigate the affective, cognitive and behavioral trust dimensions in business-to-consumer exchanges and explore the relation between this dimensions and loyalty intentions. Along this study will be presented research propositions and, in the end, will be done some considerations and suggests future researches.
- Subjects
INDUSTRIAL management; CONSUMER confidence; CUSTOMER satisfaction; CUSTOMER loyalty; TRUST
- Publication
Revista de Administração FACES Journal, 2010, Vol 9, Issue 3, p77
- ISSN
1517-8900
- Publication type
Article