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- Title
Assessment methods regarding the service level of specialized retailers.
- Authors
BĂLĂȘESCU, Simona
- Abstract
Through this paper, we aim to emphasize the role and importance of the service level offered by modern retail companies. In an environment of intensely competitive business, the customer service is a means of differentiation from competitors and a way of increasing customer loyalty. For achieving this purpose, we conducted two market research studies, using the qualitative and quantitative methods, in order to measure the satisfaction of the customers from Brasov city regarding the level of service offered by the specialized retailer Decathlon. This company is always concerned about customer satisfaction in a timely manner and about brand consolidation at national and international level.
- Subjects
BRASOV (Romania); RETAIL store customer services; CUSTOMER satisfaction research; DECATHLON Group (Company); CUSTOMER loyalty; COMPETITIVE advantage in business; MARKETING research
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2017, Vol 10, Issue 1, p15
- ISSN
2065-2194
- Publication type
Article