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- Title
PERSPECTIVES ON CONSUMER PREFERENCES IN AGRITOURISM.
- Authors
IONUȚ, GORDAN MARIUS; CORNELIA, ADAMOV TABITA; ANDA, MILIN IOANA; ELENA, PEȚ; ROXANA, PASCARIU ANKA; TIBERIU, IANCU
- Abstract
This research paper aims to provide an overview of the factors that influence consumer preferences in agritourism, as well as examining consumer and stakeholder perceptions of agritourism and rural tourism. Previous research on consumer preferences in agritourism has highlighted the importance of authenticity, thrill-seeking behaviour or alternatively, relaxation and education opportunities for families, and the willingness of consumers to purchase fresh produce from farmers. Additionally, consumers enjoy spending their time in open spaces and feeling closer to nature. Our analysis of previous research in the field of agritourism reveals several trends that can significantly impact the performance of agritourism businesses.
- Subjects
CONSUMER preferences; RURAL tourism; AGRITOURISM; PERCEPTION (Philosophy); CONSUMPTION (Economics); OPEN spaces; CONSUMERS
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2023, Vol 25, Issue 1, p195
- ISSN
1453-1410
- Publication type
Article