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- Title
Consumer's gender in marketing - survey results.
- Authors
Kitlińska, Ewelina; Maison, Dominika; Strzalka, Agnieszka; Pawlikowska, Katarzyna
- Abstract
The article presents an analysis of the results of an Internet survey regarding consumer behavior, conducted by the service www.MarketingWomen.pl in 2009, which focuses on the consumer's gender in marketing in Poland. It examines the issue of gender-based marketing, emphasizing the increase of products and services addressed to women. It presents statistical information which compares the purchasing behavior of men and women. Moreover, it indicates that the prospects of development of female marketing in the country are favorable.
- Subjects
POLAND; GENDER mainstreaming; CONSUMER behavior research; DEMOGRAPHIC surveys; WOMEN in marketing; CONSUMER attitudes; MARKETING strategy; MARKETING research; CONSUMER preferences; PRODUCT acceptance
- Publication
Kobieta i Biznes, 2010, Issue 1-4, p42
- ISSN
1230-9427
- Publication type
Article