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- Title
Japan.
- Authors
Yoshida, Masayuki
- Abstract
The article presents news briefs about sports marketing and the sports business in Japan. For the 2009 Tokyo, Japan Marathon one of the marketing campaigns focused on sustainable living and it was titled "Green Project." Marketers of the most popular professional sports teams in Japan have committed their efforts on customer loyalty programs. The Mazda Zoom-Zoom Stadium Hiroshima located in Hiroshima, Japan has been well-received by the public.
- Subjects
SPORTS business; SPORTS marketing; SUSTAINABLE living; JAPANESE people; STADIUM design &; construction; SPORTS
- Publication
Sport Marketing Quarterly, 2009, Vol 18, Issue 2, p119
- ISSN
1061-6934
- Publication type
Article