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- Title
Quo vadis, Lokaljournalismus? Wiebke Möhring über Stand, Probleme und Perspektiven eines relevanten Ressorts.
- Authors
Möhring, Wiebke; Schützeneder, Jonas
- Abstract
For years editorial offices of newspapers in Germany have been systematically expanding their content and teams in the field of social media. However, over recent years social media usage has undergone radical change. Facebook has lost its dominant position and the young target group is increasingly active on Instagram. It is therefore of interest to investigate how local newspapers deal with this channel. This question is answered through a quantitative content analysis. It is shown thereby that many newspapers are still lacking a clear social media strategy. Basic journalistic standards, such as the naming of image and text authorship are not adhered to and with regard to the commercial exploitation of their own journalistic performance the potential is far from exhausted.
- Subjects
GERMANY; META Platforms Inc.; SOCIAL media; EDITORIAL writing; CONTENT analysis; QUANTITATIVE research; NEWSPAPERS; ELECTRONIC newspapers; TABLOID newspapers
- Publication
Communicatio Socialis, 2020, Vol 53, Issue 1, p8
- ISSN
0010-3497
- Publication type
Article
- DOI
10.5771/0010-3497-2020-1-8