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- Title
THE RHETORIC OF THE VISUAL: ON THE SEDUCTORY POWER OF THE IMAGE.
- Authors
BĂRBIERU, Andreea Gabriela
- Abstract
In a world dominated by technology and the constant flow of information, in an era where imagination and reality meet, the image is the dominant form of expression and interaction in society. Whether we use mobile phones, tablets, laptops or smart TVs, whether we are aware of it or not, these tools become windows to an immersive universe where emotions are manipulated, thoughts are influenced and opinions are shaped. In this ever-expanding visual landscape it is essential to ask ourselves: how do televisual images manage to attract, captivate and fascinate? What exactly gives them this seductive power? The vision of the chosen problem regarding the research topic on the seductive power of the image is objective, balanced, based on empirical and theoretical analysis, avoiding value judgments on this complex phenomenon, approached over time from multiple perspectives. To provide a detailed insight into how televisual images influence and seduce, the main aim of the assignment is to identify the specific mechanisms, strategies and techniques used, explore and understand how televisual images use various visual rhetorical techniques. Television uses various seduction strategies to maintain and gain the trust and loyalty of the audience. Based on this premise, we shall analyse how the techniques of visual and narrative seduction are used in television content."Visual rhetoric: on the seductive power of the image" is a complex research topic that involves the use of multiple tools and methods in order to explore how television images are constructed to capture attention and seduce the audience. The theoretical position we adopt in the development of the subject consists in the theory of uses and pleasures. This perspective emphasizes that the audience is not passive, but actively interacts with television content, satisfying individual needs and desires, representing a form of escape, entertainment and pleasure. The audience has the opportunity to select and interpret the images according to its own interests and preferences. Therefore, it is important to establish a clear understanding of key or specific terms, starting from defining the concept of seduction in the context of the televisual discourse to identifying the methods and strategies used in television production. The corpus of the present analysis is made up of televisual productions broadcast by television stations, and the data were obtained through monitoring and occasional recordings (image captures) with the aim of obtaining a diverse range of televisual images in order to highlight their seductive power.
- Subjects
VISUAL communication; TELEVISION stations; SEDUCTION; IMAGINATION; TELEVISION production &; direction; TELEVISION viewing; SMART television devices
- Publication
International Journal of Communication Research, 2023, Vol 13, Issue 4, p310
- ISSN
2246-9265
- Publication type
Article