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- Title
A PARTICIPAÇÃO DO GERENTE DE NÍVEL INTERMEDIÁRIO NO PROCESSO DE IMPLEMENTAÇÃO DA ESTRATÉGIA CONSIDERANDO OS ESTUDOS DE FLOYD E WOOLDRIDGE (1992).
- Authors
da Luz, Cláudio Luiz Melo; Gobbo, Gustavo; Barbosa Lavarda, Rosália Aldraci
- Abstract
This study aims to examine how is characterized the participation of middle manager considering Floyd and Wooldridge (1992) studies, in the implementation process of deliberate strategy. The four different roles that managers play are synthesizing information, defending alternatives, facilitating and implementing deliberate strategy by top management. To answer the research question a qualitative methodology was adopted using a single case study (EISENHARDT, 1989). The techniques of data collection were semi-structured interviews with middle managers, document analysis and direct observation. After analyzing the data, using pattern matching technique it was found that the four roles are held at the Institution, characterizing the strategy formation process as top-down (deliberated).
- Subjects
MIDDLE managers; STRATEGIC planning; FLOYD, Steven W.; WOOLDRIDGE, Bill; ORGANIZATIONAL performance; SENIOR leadership teams; INFORMATION resources management; CASE studies
- Publication
Revista Ibero-Americana de Estratégia (RIAE), 2013, Vol 12, Issue 4, p123
- ISSN
2176-0756
- Publication type
Case Study
- DOI
10.5585/riae.v12i4.1952