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- Title
Transcendental alcohol marketing: rap music and the youth market.
- Authors
MOSHER, JAMES F.
- Abstract
Discusses transcendental marketing of alcohol in the U.S. Changes in the prevalence of alcohol use in rap song lyrics; View about marketers who are operating with new rules, assumptions, boundaries and goals; Comment on advertisers who seek to embed their brands in the culture itself; Target audience for marketers; Indulgence of youth in drinking; Discussion on the existing public health models.
- Subjects
UNITED States; ALCOHOLISM; YOUTH &; alcohol; POPULAR music; ALCOHOL drinking; PUBLIC health
- Publication
Addiction, 2005, Vol 100, Issue 9, p1203
- ISSN
0965-2140
- Publication type
Editorial
- DOI
10.1111/j.1360-0443.2005.01243.x