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- Title
Agenda and frames in the websites of the People's Party (PP) and the Spanish Socialist Workers' Party (PSOE) in the 2011 cyber campaign.
- Authors
Valera Ordaz, L.; López García, G.
- Abstract
Introduction: The impact of ICT on the media and the political communication model has given a growing centrality to the official websites of political parties to determine their partisan strategy. They use their websites to try to impose their agenda on the public sphere. Methods: This study offers an integrated analysis of a) the agenda building, b) negative campaigning and c) frames put forward by the People's Party (PP) and the Spanish Socialist Workers' Party (PSOE) during the 2011 campaign based on the examination of the daily news published on their websites. The method combines classical content analysis, which incorporates variables related to negative campaigning, with a dual quantitative and qualitative analysis of framing processes. Results: The analysis highlights the impact of the economic crisis on the agenda of both parties, as well as on the frames that both parties aimed to privilege.
- Subjects
PARTIDO Popular (Spain); P.S.O.E. (Political party : Spain); POLITICAL parties; SOCIALISTS; POLITICAL campaigns
- Publication
Revista Latina de Comunicación Social, 2014, Issue 69, p41
- ISSN
1138-5820
- Publication type
Article
- DOI
10.4185/RLCS-2014-1000en