Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleORGANIZATIONAL BUYING BEHAVIOR/MARKETING TECHNOLOGICAL PRODUCTS TO INDUSTRY.AuthorsWilson, AubreyAbstractThis article presents reviews of the books "Organizational Buying Behavior," by Frederick E. Webster and Yoram Wind and "Marketing Technological Products to Industry," by Roy Hill.SubjectsMARKETING Technological Products to Industry (Book); ORGANIZATIONAL Buying Behavior (Book); WEBSTER, Frederick; WIND, Yoram; HILL, Roy; NONFICTIONPublicationJournal of Marketing Research (JMR), 1974, Vol 11, Issue 3, p351ISSN0022-2437Publication typeBook Review